Job Opportunity – Marketing

Downtown Williams Lake BIA has exciting news! Your BIA was approved for a grant that will allow our new brand to be launched! This will help us in our goal to create a unified, vibrant, and prosperous downtown. And now we are hiring:

This job could be 30/week for 52 weeks or 40/week for 39 weeks. Wage is $23.00/hour

The Marketing Officer reports to the Executive Director and is responsible for the effective and complete brand-launch process for the Downtown Williams Lake BIA (DWLBIA).

Duties and Responsibilities

  • Using DWLBIA’s new Brand Strategy Guide, Brand Package, Strategic Plan, as well as best practices, design and implement successful marketing strategies
  • Assist in developing and organizing, and attend DWLBIA events, ensuring that all events promote brand awareness, and create detailed event and marketing plans for use in subsequent years
  • Plan and launch advertising and promotional campaigns on a variety of media
  • Liaise with DWLBIA members and community partners to promote success of activities and enhance the DWLBIA’s presence
  • See all ventures through to completion and evaluate their success
  • Prepare content for the publication of marketing material and oversee distribution
  • Conduct market research to identify opportunities for promotion and growth
  • Work within defined budget, monitoring expenses
  • Work collaboratively with the Executive Director on all brand, marketing, and event-related activities
  • Assist with other DWLBIA business as requested


  • Bachelor’s Degree in Marketing or related field; or combination of education and experience
  • Minimum 2 year’s experience within a similar role
  • Solid knowledge of marketing techniques and principles,
  • Excellent knowledge of MS Office and other computer software
  • Thorough understanding of social media and web analytics
  • Outstanding verbal and written communication, interpersonal skills, creativity, organizational skills, and team player


Please forward cover letter and resume to Executive Director at info(at)downtownwilliamslake(dot)com by December 4, 2017, 4pm.

*Must be eligible to work in Canada

*With thanks, only shortlisted candidates will be contacted