About the BIA

The Downtown Williams Lake Business Improvement Association (Downtown Williams Lake BIA) is funded by downtown class 5 and 6 property owners via a levy collected by the City of Williams Lake.  Our purpose is to create vibrancy and prosperity within our boundary:  area map

We are governed by a Board of Directors, and the office is managed by a single staff person.

Every class 5 and 6 property owner within our boundary, and every tenant renting from these owners, is a BIA member.  BIA members can apply to sit on our Board of Directors and have voting rights at our AGM.

Our strategy for success is laid out in our 2017 Four Direction Annual Report.  

Included below is the executive summary of this annual report.


Your Downtown Williams Lake BIA knows a vibrant and prosperous downtown is the reward we enjoy when we focus our attention on four critical building blocks.

  1. SELF STARTERS: People willing to create great products, experiences and services
  2. PLACE: Defined area designed to support the initiatives launched by self-starters
  3. COMMUNITY: Diverse peoples who claim downtown as their own personal hub
  4. COLLABORATION: Culture of people working together to achieve common goals

Everything we do at the BIA is designed ensure that we have each of these four building blocks in plentiful supply.

  1. How do we support SELF STARTERS?
    • We’re offering opportunities and programs to support and develop the skills and talents of the people who are already, or who want to become, self-starters.
  2. How do we create PLACE?
    • We’re building the visual and physical infrastructure that will support our self-starters, we’re transforming downtown from a space to a “place.”
  3. How do we build COMMUNITY?
    • We’re reaching out to welcome all peoples, of all special interest groups, to invite them to claim downtown as their personal hub.
  4. How do we invite COLLABORATION?
    • We’re helping to build a network of individuals and organizations creatively working together to achieve our common goals.