Winter Lights Festival 

Saturday, December 3rd, 2022

Here in Downtown Williams Lake we get excited about the holiday season. Our Winter Lights Festival is a fun way to get into the holiday spirit with the entire community.  There will be holiday activities and crafts from 1 to 4 pm, hosted by businesses and organizations around the downtown, followed by the Winter Lights Parade that will start at 5 pm. After the parade, we will gather at Spirit Square for community Christmas caroling, cookies, hot beverages and more, capped off with the lighting of our Christmas tree.

Downtown Williams Lake ‘Scavenger Hunt’

Downtown businesses and organizations have caught the holiday spirit, and created some gorgeous windows for us to enjoy! We have put together a list of clues for you, and you can find the answers in the window decors. Click the button below to download the list. Every correct answer earns you one entry into the draw, and 5 lucky winners will receive one of our coveted Downtown Williams Lake toques. You can submit your answers by email (, Facebook or Instagram Messenger, or drop then off at our office (327 Oliver Street). Draw date is December 15. Good luck!

Window Decorating Contest – “Christmas Village”

Our Window Decorating Contest is now underway! Judging will take place from November 25 to December 3, and the winners will be announced on December 4. The grand prize will be a $500 gift certificate for a staff holiday meal at the Downtown Williams Lake restaurant or caterer of your choice, and will be awarded to the best overall window décor.

There will also be category prizes for Best Display of Lights, Most Creative Display, and Best Use of Re-purposed Items. First prize for each category will be a $70 grazing box from Mint and Lime Catering and second prize for each category will be a $25 gift certificate from The Bean Counter.

Downtown Holiday Coupon Booklet

Back by popular demand, look for our 2022 Downtown Holiday Coupon Booklet! Not only will you get some great deals and support our Downtown businesses, every coupon that you redeem will earn you one entry into a draw for a $500 Downtown Shopping Spree!

Coupon books will be available free of charge at all participating locations, and will be valid from November 25 (Plaid Friday) until December 24 (Christmas Eve). When you redeem a coupon, the business will stamp your entry to validate it. Entries can be put into draw boxes at any of the participating locations. Enter by December 28, and the draw will take place on December 30. The $500 prize will be awarded in the form of gift cards or certificates to your choice of any of the businesses participating in the Coupon Booklet, and you can choose to spend your prize all at one business or divide your shopping between businesses.

This year’s participating businesses:

Bombshell Factory Ciprani’s Bridal Shop D & D Passports Xcetera Do-More Promotional
Hair On Second Ibea’s Quilting Just Because Karamias Donairs
Kit and Kaboodle Lavender Lingerie Next GENeral Mercantile & Refillery Pacific Rim Market
Poppy Home Sandtronic Solutions Sta-Well Health Foods The Little Cariboo Café
The Open Book The Realm of Toys Three Sisters Spa & Salon Walk-Rite Shoes

Winter Lights Activities

From 1 pm to 4 pm, downtown businesses and organizations will be hosting interactive family activities for festival-goers. Activities at each location should take 15 – 20 minutes, to allow people to experience as many as possible through the day.

This year’s participating businesses and their activities:

Next GENeral Mercantile & Refillery DIY wrapping paper & zero waste craft
The Open Book Seasonal treat
Kit and Kaboodle Photos by donation with Mrs.Christmas
Downtown Williams Lake BIA Christmas craft with Miss White Spider Arts
Cariboo Community Church Hot drinks & ornaments
Lo’s Florist Make a Christmas ornament
The Potato House Photos by donation with Santa
Williams Lake & District Credit Union Decorate a cookie

Winter Lights Parade

We are thrilled to announce the return of the Winter Lights Parade! Scheduled to start at 5 pm on December 3, the parade will travel from the back parking lot of Cariboo Memorial Arena, down 7th Avenue North, will turn right onto Oliver Street, and continue down past Spirit Square at the corner of Oliver Street and 1st Avenue. From there, parade participants will be free to disperse as they please. We have invited a very special guest to join us that day from his busy home in the far north. A map of the parade route is available at the link below.