Winter Lights Festival 

Saturday, December 4th, 2021

Here in Downtown Williams Lake we get excited about the holiday season. Our Winter Lights Festival is a fun way to get into the holiday spirit with the entire community.  There will be business-hosted holiday activities and crafts from 1 to 4 pm, followed by community Christmas caroling, cookies, hot beverages and more at the BIA building at 327 Oliver Street, capped off with the lighting of our Christmas tree.  A map of activities will be available in early December to guide you to the fun.

Downtown businesses – there is still time to register to host a Winter Lights Festival activity. Click the link below to download our registration form, and email it to before November 19. For more information, call Sherry at (250) 398-5717.

 Downtown Holiday Coupon Booklet

Seventeen Downtown businesses are participating in our 2021 coupon booklet. Not only will you get some great deals and support our Downtown businesses, every coupon that you redeem will earn you one entry into a draw for a $500 Downtown Shopping Spree!

Coupon books will be available free of charge at all participating locations, and will be valid from November 26 (Plaid Friday) until December 24 (Christmas Eve). When you redeem a coupon, the business will stamp your entry to validate it. Entries can be put into draw boxes at any of the participating locations. Enter by December 28, and the draw will take place on December 30. The $500 prize will be awarded in the form of gift cards or certificates to any of the businesses participating in the Coupon Booklet, and you can choose to spend your prize all at one business or divide your shopping between businesses.

The participating locations are:

The Bean Counter          CQ Tax Services Ltd.           Woodland Jewellers Ltd.                        The Open Book                 The Realm of Toys               Cariboo Chilcotin Partners for Literacy Poppy Home Ltd.             Ibea’s Quilting & Crafts     The Frontlines Scrubs and Apparel        Karamie’s Donairs           Walk-Rite Shoe Store         Sandtronic Business Systems                Lavender Lingerie          Sta-Well Health Foods       Do-More Promotional                                    Kit and Kaboodle             Ciprani’s Bridal Shop


Window Decorating Contest – “A Fairy Tale Christmas”

Downtown Williams Lake businesses … register to participate in our contest by November 25! Judging will take place from November 26 to December 4, and the winners will be announced on December 5. The grand prize will be a $500 gift certificate for a staff holiday meal at the Downtown Williams Lake restaurant or caterer of your choice, and will be awarded to the best overall window décor.

There will also be category prizes for Best Traditional Décor, Best Modern Décor, Best Display of Lights and Best Display of Re-purposed items. First prize for each category will be a $50 assorted baking tray from Taylor Made Cakes and Sweets and second prize for each category will be a $25 gift card from Mr. Mikes Casual Steakhouse.

Remember … you must register for your window to be judged. Click the button below to download the registration form, and email it to before November 25. For more information, call Sherry at (250) 398-5717.


The Santa Parade

Sadly, due to Covid restrictions we won’t be hosting a Santa Parade this year.