Mission, Values & Vision

Photo: Mitch Cheek

Downtown Williams Lake is a not-for-profit business improvement association which engages in a variety of revitalization and marketing activities geared specifically towards attracting residents, tourists, investors, entrepreneurs, workers, and ultimately more shoppers, diners, and service-seekers to the downtown.


Our mission is to ensure a vibrant downtown through promotion, advocacy, beautification, and support for business.


We collaborate with our community partners. We are responsive to our membership. We are committed to our community and its diverse people.


A thriving business, multicultural, and recreational destination.