Mission, Values & Vision

Photo: Mitch Cheek

Downtown Williams Lake is a not-for-profit business improvement association which engages in a variety of revitalization and marketing activities geared specifically towards attracting residents, tourists, investors, entrepreneurs, workers, and ultimately more shoppers, diners, and service-seekers to the downtown.


To enhance our dynamic and flourishing community, with downtown at its heart.


We support our mission with the spirit of collaboration, integrity, and respect, and with a deep-seated sense of community.


As the heart of the Colourful Cariboo Culture, we will become a highly prosperous and socially desirable business, multicultural, and recreational destination.