Board of Directors

We would like to acknowledge the time and commitment to downtown that our volunteer board of directors provides. We would not be able to do the work we do without them! 

Our board operates under a governance board model. Our operations are guided and managed by our Executive Director.


2023/24 Board Chair:

Jessie Lens
Lush Beauty Boutique

2023/24 Treasurer:

Ryan Brink
Brink & Associates – Harbourfront Wealth Management


Krista Harvey
BGC Williams Lake Club


Erin Trott
Shoppers Drug Mart


Kristen Blackwood
BGC Blackwood Beauty Studio


Executive Director:

Sherry Yonkman

Sherry moved to Williams Lake in 2008 and has been a very active volunteer in the community. Strongly believing in supporting local businesses and organizations, she was very excited to join Downtown Williams Lake BIA in 2021. Getting to know the amazing people in the downtown community has been the best part of working in this office. With her family now grown, Sherry has more time for exploring the beautiful lakes, trails and golf courses that the Cariboo offers.

Event Coordinator:

Amanda Fuller

Amanda joined our team in November 2022. As a life-long resident of the Williams Lake area, Amanda is passionate about our community and the businesses in it! Amanda brings a wealth of experience in the digital landscape, as well as event planning experience and a zest for festivities. She has a long list of past community involvement, including youth sports and the Williams Lake Stampede. We look forward to the fresh perspective Amanda is bringing to the Downtown Williams Lake BIA.




Financial Support through Grants & Sponsorships

We gratefully acknowledge
the financial support of the
Province of British Columbia.