Photo: Mitch Cheek

Why Invest in Downtown Williams Lake?


Who is Downtown Williams Lake?

Downtown Williams Lake (DWL) is a not-for-profit society governed by the Societies Act and funded through a special levy on Class 5 and 6 property owners within our boundaries. DWL is overseen by a Board of Directors comprised of business and property owners who volunteer their time to ensure the mandate of the organization is being fulfilled effectively. The operations are managed and directed by an Executive Director. DWL is a business improvement area under provincial law, the Community Charter, by establishing a “business promotion scheme” and bylaw with the City of Williams Lake.


What is a BIA?

DWL is part of a vibrant movement toward downtown revitalization currently taking place among cities around the world. Business Improvement Associations (BIAs) address issues such as cleanliness, safety, business development, collective marketing, and more; all in an effort to enhance the district that they represent. Due to the increasingly popular “shop local” movement, BIAs are becoming more and more relevant.


What Do We Do?

  • We work to create a pleasant, attractive place where people want to spend time.
  • We create a voice for collective concerns.
  • We promote Downtown Williams Lake and help to facilitate revitalization.


How Do We Benefit Investors?

  • Increased property values
  • Fewer vacant properties
  • Increased investment downtown


Investment Opportunities

Downtown Williams Lake is an investment-friendly BIA and we’d love to welcome you to our town. Call our office at (250) 398-5717 and we’ll make some connections for you.


Downtown Williams Lake Annual Report

Busy, busy! We’ve recently completed a comprehensive rebranding process. Read all about it in our Annual Report.

Newsletter Signup

Our monthly newsletter, written specifically with our members in mind, includes all the latest Downtown Williams Lake news, upcoming events, opportunities to get involved, and helpful tips for businesses.

Click here for: A guide to finding and keeping great people for your organization.