Downtown Williams Lake is a not-for-profit business improvement association which engages in a variety of revitalization and marketing activities geared specifically towards attracting residents, tourists, investors, entrepreneurs, workers, and ultimately more shoppers, diners, and service-seekers to the downtown.

Mission
To enhance our dynamic and flourishing community, with downtown at its heart.

Values
We support our mission with the spirit of collaboration, integrity, and respect, and with a deep-seated sense of community.

Vision
As the heart of the Colourful Cariboo Culture, we will become a highly prosperous and socially desirable business, multicultural, and recreational destination.